Spotify for Authors

Branding, Website, Content, Anthem Video

Spotify is known for how it connects listeners with artists and creators around the world. As the platform expanded into audiobooks, there was an opportunity to define how this new offering would show up to a different audience, one made up of authors and publishers with distinct needs and expectations.

The goal was to create a sub-brand that felt native to Spotify while still resonating with this new audience. It needed to carry the clarity and familiarity of the core brand, while introducing a tone and experience that felt credible, compelling, and tailored to the publishing space.

I led creative production across the development of the sub-brand, including website design and content. Working across design and content teams, I helped guide the work from early concept through launch, ensuring alignment across all touchpoints and a cohesive experience from brand through to execution. I also supported pre-production planning for the launch video anthem, helping shape how the work would be brought to life beyond the digital experience.

Visit Site → 🔗 https://authors.spotify.com/