Spotify Advertising

Website, Content, Branding

Spotify is a brand known for its cultural impact and creativity. The opportunity was to bring that same energy, clarity, and excitement into the advertising space. While the platform itself was powerful, the pre-signup experience needed to better inspire, educate, and convert potential advertisers, helping them understand not just how it worked, but what was possible.

I led creative production across UX, design, and content to shape a more seamless journey from inspiration through to conversion. Working closely with cross-functional teams, we rethought how information was structured and experienced, ensuring the path into the platform felt clear, intuitive, and engaging. A central part of this effort was the development of three bespoke brand worlds, Lelune, Wealthgrow, and Waggery, each designed to demonstrate best-in-class creative and bring the platform’s capabilities to life in a tangible way.

The result was a more intuitive, conversion-focused entry point that clarified Spotify’s ad offerings and made the platform feel more accessible to new advertisers.

Visit Site → 🔗 https://ads.spotify.com/en-US/